Centara Hotels & Resorts is to open two new hotels in Pattaya during the fourth quarter of 2014, bringing the company’s total number of properties either in operation or under construction in the resort city to eight.
Centara Avenue Hotel Pattaya is part of the company’s core four-star Hotels & Resorts brand, while Centra Avenue Hotel Pattaya will be part of the three-star value Centra brand. Both properties are located within the same development in Central Pattaya, close to The Avenue shopping mall, and will share management and facilities.
A computer graphic shows the pool area at the Centara Avenue Hotel. Centara Hotels & Resorts says it will open two new hotels in Pattaya later this year.
Centara is operating both of the properties under a management contract with building owner, the Tulip Group.
A further phase of Tulip’s project includes apartments, which are planned to be operated under the Centara Avenue Residence & Suites brand.
Centara Avenue Hotel will have 96 guestrooms, while Centra Avenue Hotel will have 51 rooms.
Thirayuth Chirathivat – Chief Executive Officer of Centara Hotels & Resorts.
“Pattaya is a destination of great importance and potential to us, and we are delighted to announce the opening of two new hotels in the central district of the city,” says Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“This is an ideal location for our core Hotels & Resorts brand, and we are confident that our facilities and location will attract both international and Thai guests.
“We are also very proud of the fact that this new development sees the introduction of our value Centra brand to Pattaya. Centra was launched in Phuket’s Patong beach resort three years ago, and we have since followed with two Centra hotels in Bangkok, one in Samui, and one in Bali. The concept is proving a great success and we believe Pattaya is an ideal destination for Centra.”
Centara Avenue Hotel Pattaya is Centara’s second four-star property in Pattaya, with the other hotel, Centara Hotel Pattaya, also located in the central district.
The Nova Hotel & Spa Pattaya, Centara Boutique Collection property is also set in central Pattaya, while the other four hotels are all in the five-star Grand portfolio, and are strategically located across the city, in Naklua, north Pattaya, Phratamnak Hill, and Jomtien. All of the hotels are in operation except for the Centara Grand property at Jomtien, which is under construction.
“The two new hotels give us a great strategic advantage in Pattaya, extending our very popular four-star range and adding to this our high-quality three-star value range,” says Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts.
“We now have a broad spectrum of the large and diverse Pattaya market covered, along with a very wide geographical spread.”
A medium-rise hotel set around an extensive freeform pool with waterslide and sun loungers, Centara Avenue Hotel will feature flexibility in room settings that includes the choice of a king-size bed or two double beds, meaning that both couples and families will sleep in comfort.
Avenue Bistro will serve buffets and a la carte, there will be a coffee and bakery shop, and a fully equipped fitness centre.
Centra Avenue Hotel Pattaya will be set in an eight-storey wing of the complex and have its own pool with Jacuzzi and a fitness centre at rooftop level.
Avenue Bistro will be one of a number of F&B establishments at the Centara Avenue Hotel Pattaya.
The guestrooms will all feature two double beds, for maximum flexibility in accommodation.
Synagogue Restaurant will be located on the 2nd floor, and the hotel will have its own bar.
Guestrooms in both hotels will include smart TV, DVD, minibar, bathroom with shower, safety box, individual air-conditioning, and Wi-Fi.
Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 47 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 20 resorts in the Maldives, Vietnam, Bali, Shanghai, Sri Lanka, Mauritius, Ethiopia, Qatar, Laos and Oman brings the present total to 67 properties.
The hotel will offer a choice of a king-size bed or two double beds in each room.
Centara also operates three state-of-the-art convention centres in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen.
The latest Centara brand is named COSI Hotels, an affordable lifestyle brand designed for travellers who predominantly make their bookings via the internet and who want comfort and convenience at affordable prices; the brand is under development with the first property due to open in 2016.
Centara Avenue Hotel Pattaya –lobby area.