PATTAYA, Thailand –Helmet Heroes Thailand, founded by Savvy Rick Brown, in a groundbreaking collaboration with the Pattaya Police, has set a new Guinness World Record for the Largest Road Safety Lesson. On September 3, 2025, the ambitious initiative successfully delivered essential road safety education to 7,744 students across seven local schools in a single day, significantly surpassing the previous record of 4,178 participants held by Suzuki Philippines Inc.
The event was led by Police Lieutenant Colonel Panupong Nimsuwan and his dedicated team of officers, who conducted training sessions focused on helmet safety and traffic awareness. The partnership highlights a powerful community-focused approach to tackling road safety challenges in the region.
“Helmet Heroes’ mission is to provide TIS-certified motorcycle helmets to school communities with road safety education,” said Rick Brown, Founder of Helmet Heroes Thailand. “We partner with local merchants to reward helmet usage through our hero reward program. Working with the Pattaya Police has been an amazing collaboration. They understand our vision to educate and protect our local communities.”
The Pattaya Police were instrumental in the planning and execution of the record-setting day, demonstrating a deep commitment to proactive community engagement.
“The safety of our children is our highest priority,” stated Police Lieutenant Colonel Panupong Nimsuwan. “Partnering with Helmet Heroes Thailand allows us to amplify our efforts and reach thousands of students with critical, life-saving education. Setting a world record is a remarkable milestone, but the true victory is knowing that 7,744 young people are now better equipped to stay safe on our roads. This initiative is a powerful example of proactive community policing, and we are proud to have led this successful operation.”
“At Ducati, we believe that true passion for riding begins with a deep respect for safety,” said Adrien Simon, CFO of Ducati Motors (Thailand) Co., Ltd. “By placing helmets in the hands of children, we’re not just protecting future riders—we’re planting the seeds of a safety-first mindset that will shape how they walk, ride, and drive for years to come.
This initiative reflects our commitment to building a road culture where responsibility is shared by all—from seasoned motorcyclists to the youngest members of our communities. We’re proud to have reached so many young minds , knowing that each child who learns these lessons becomes a voice for safer roads tomorrow.”
About Helmet Heroes Thailand
Founded by Savvy Rick Brown, Helmet Heroes Thailand is a non-profit organization dedicated to saving young lives by providing TIS (Thailand Industrial Standards) Certified motorcycle helmets and comprehensive road safety education to children throughout Thailand. The organization further incentivizes safe practices through its innovative “Hero Reward Program,” which partners with local merchants to offer rewards and discounts for consistent helmet usage.
About the Pattaya Police
The Pattaya Police Department is dedicated to upholding law and order, ensuring public safety, and fostering community well-being in Pattaya, Thailand. Through proactive policing, community engagement, and strategic partnerships, they strive to create a secure environment for residents and visitors alike.
About Ducati Motors (Thailand) Co., Ltd.
Ducati Motors (Thailand) Co., Ltd. is the official manufacurer of the iconic Italian based brand. Committed to delivering the thrill of Italian engineering and design, Ducati Thailand also prioritizes rider education and safety initiatives to promote responsible motorcycling within the community.
