TCEB unveils smartphone app to promote MICE in Pattaya

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The Thailand Convention & Exhibition Bureau has launched a smartphone application to drive businesses to choose Pattaya as a site for their meetings and conventions.

D-MICE @ Pattaya TCEB Director Akraphol Sorsurachat and Mayor Itthiphol Kunplome unveiled the software at the Royal Cliff March 30, saying Pattaya is being positioned a model “meetings, incentives, conventions and exhibitions” city for Thailand and that the smartphone app will help businesses quickly obtain information about hotels and facilities here.

Officials have launched the D-MICE smartphone app to promote MICE in Pattaya. Officials have launched the D-MICE smartphone app to promote MICE in Pattaya.

The smartphone app is free to download, available online worldwide, including at Google Play, Amazon AppStore, and iTunes App Store, and can be used with Android and the iPhone

Akhapol said TCEB has laid out strategies to promote and strengthen MICE bookings in six areas: adventure, green, experiential, historical, customer service and luxury. The promotion will be aggressive and become a model of development from other MICE cities, such as Bangkok, Chiang Mai and Phuket, he said.

Itthiphol said Pattaya has the capabilities and facilities to accommodate tourists and conferences thanks to support from the public sector in logistics, communications, transportation and marketing.