Tourism officials are planning an extensive road trip to generate new interest from international travelers to Pattaya.
Tourism Authority of Thailand Pattaya office Director Suladda Sarutilavan laid out the agency’s itinerary for 2017 at the Jan. 18 Pattaya Business & Tourism Association meeting.
TAT plans trade show appearances in India, Germany, Dubai and Singapore with scheduled public events in China, Laos, Cambodia and Indonesia.
At the same time, TAT will work harder on the domestic front, opening booths at the Queen Sirikit and BITEC convention centers in Bangkok. It also will take part in the Eastern Colors Road Show, which will extoll the virtues of Pattaya in Thailand’s Northeast.
The agency also plans table-top sales for travel agents and joint promotions with golf courses and cycling events.
Finally, TAT will launch a new drive to attract female visitors to male-dominated Pattaya with a “Luxperience” health and spa package, and a “Luxury Tourism: Living the Life” campaign aimed at yachters and wealthy travelers.
