PATTAYA, Thailand – Pattaya has claimed the top spot as Thailand’s leading destination for short overnight trips, also known as “micro-travel,” according to the latest report from Agoda. The resort city surpassed other popular destinations, with Chonburi and Hua Hin ranking second and third, reflecting a renewed surge in domestic tourism and economic activity in the region.
Micro-travel caters to visitors seeking quick, low-planning trips. Pattaya’s proximity to Bangkok—just a few hours’ drive—combined with a wide range of accommodations, beaches, and entertainment options, makes it the perfect choice for such travelers.
Agoda’s ranking of top 1-night destinations in Thailand:
- Pattaya
- Chonburi
- Hua Hin
- Rayong
- Khao Yai
Events and festivals play a pivotal role in fueling tourism growth. The report highlights that major concerts or cultural events can immediately spike hotel bookings and local spending, as seen in Bangkok after announcements of the BLACKPINK concert in November. Pattaya’s strategy to leverage events continues to strengthen its position as a hub for short-stay travelers.
Local businesses, particularly hotels, restaurants, and event organizers, stand to benefit from this trend. City authorities are focused on maintaining high standards of convenience, variety, and event support to ensure sustainable growth for the micro-travel market.
