Jomtien Beach vendors summoned after tourist complaints

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Following recent complaints that beach-chair vendors on Jomtien Beach were flouting Pattaya’s new rules governing umbrella rentals and food prices, Deputy Mayor Ronakit Ekasingh brought traders in for a talk.

Many of the hundreds of Jomtien sellers attended the May 27 meeting, where they were reminded of the rules imposed earlier to reorganize the beach. In particular, they were told to keep their areas of the beach cleaner and clearly post prices for food and other services.

Officers hand out aprons to Jomtien Beach vendors, advising them they should wear them every day.Officers hand out aprons to Jomtien Beach vendors, advising them they should wear them every day.

Complaints have arisen that vendors, particularly those far from the prying eyes of city hall, have flouted the recent reorganization and gone back to their old ways of doing business.

The problems have been particularly acute on long holiday weekends, where some vendors have openly admitted gouging customers. Disgruntled tourists have posted their experiences on social media, damaging the image of Pattaya.

At the end of the meeting, officers handed out aprons to attending operators, advising them they should wear them every day.