PATTAYA, Thailand – Pattaya City and local tourism businesses are strengthening cooperation to attract visitors, support local enterprises and sustain economic growth, following a meeting of the Pattaya Business and Tourism Association at Sabai Shana Hotel.
Deputy Mayor Damrongkiat Pinijkan joined association president Chutima Jiramongkol, committee members, association members and local business operators at the association’s monthly meeting on Tuesday to exchange ideas and coordinate tourism promotion efforts.
The meeting reviewed the association’s membership information for 2026, approved the minutes of the previous meeting and publicised several key tourism initiatives and events.
These included Thailand Travel Mart Plus (TTM+) 2026, Pattaya International Film Festival 2026, the development of a Digital Twin system and Chonburi Coffee on the Beach 2026.
Damrongkiat also highlighted upcoming events expected to draw visitors to Pattaya, including Halloween celebrations, the Bikini Beach Race, Loy Krathong, the Pattaya International Jazz Festival and the Pattaya International Fireworks Festival.
He invited residents and tourists to visit Pattaya, noting that relevant sectors were working together to prepare for the events, welcome visitors and generate economic activity for local businesses.
The meeting also discussed potential cooperation between Burapha University and the association to develop tourism personnel, support education and innovation, and apply digital technology to improve business operations and communication with association members.
The gathering provided a forum for public agencies, private-sector representatives and tourism operators to strengthen partnerships and coordinate efforts to develop Pattaya’s tourism industry sustainably.
