Thailand’s vehicle sales continue surging in February

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The domestic sale of motor vehicles in Thailand surged by 44.2 percent to 78,039 units in February, with Toyota retaining its predominant market share of 30,592 units, up 44.2 percent, and Isuzu, ranked second largest with 14,713 units, up 22.2 percent, an informed source in the automotive industry revealed on Wednesday.

Mazda also enjoyed impressive sales last month with 3,356 units, up 45.4 percent, partly because Mazda Sales (Thailand) kicked off new promotional advertisements starring popular actors and announced its intention to go ahead with its marketing campaign using social networks.

Surapong Paisitpattanapong, spokesman of the Federation of Thai Industries (FTI)’s Automobile Industry Club, said although fuel prices would continue surging, auto sales remain sound.

Vehicle sales continue to enjoy a significant increase mainly because consumers in rural areas have more purchasing power to afford pickups, thanks to higher farm product prices.

Simultaneously, urban area residents paid greater attention to buying small and eco-friendly vehicles as the economy continued expanding satisfactorily.

It is expected that total vehicle sales for the whole year would be at least 850,000-870,000 units, up 8-9 percent year on year, he said. (MCOT)