BANGKOK, 7 April 2014 – The Department of International Trade Promotion (DITP) has revealed that Thai garment companies are being commissioned to produce outfits for ten football teams competing in the 2014 FIFA World Cup.
Thanks to the approaching FIFA World Cup, DITP Director-General Nantawan Sakuntanaga said Nike and Adidas, two sportswear giants, had chosen Thailand as one of their suppliers of World Cup uniforms.
Four Thai firms, namely Hi-Tech Group, Nice Group, Hong Seng Group and Liberty Group, will be making both official uniforms and training outfits for ten national teams joining the final tournament in Brazil.
Moreover, replicas of the national uniforms will also be produced by the companies for sale to football fans across the globe. The combined number of orders placed by Nike and Adidas is 3 million units.
According to Mr Wanlop Witanakorn, Vice Chairman of the Federation of Thai Industries and President of Hi-Tech Group, since sportswear accounts for one-third of Thailand’s garment exports, the World Cup frenzy this year is expected to help boost growth in the segment to 5% with an export value of over 3 billion US dollars, increasing from last year.