Thai brands succeed at Hong Kong Fashion Week


BANGKOK, 7 August 2015  Forty-seven Thai fashion entrepreneurs thrive in Hong Kong Fashion Week for Spring/Summer 2015 held in July this year, winning orders worth totaling 10 million baht.

These business owners, mostly SMEs, such as MONIQUE, TA THA TA,RUCHITTA, IDYLLIC, LABEL 31, ADHOC, AL’MANITA, JARITT, IAMES, FREAK OUT, and THE SUN CHIC, specializing in textile, clothing, leather and shoes, have joined the event under the “Product Development for Marketing and Discussion on Global Stage” Project introduced by the Department of Industrial Promotion. The project aims at scaling up Thailand’s fashion industry image to gain even better reputation in the region. Their participation has led them receive over 10-million-baht on-site orders and several billion baht more are expected in following orders.

According to the Department of Industrial Promotion, the total export value of Thai fashion products from January to March this year was worth 160,000 million baht, excluding purchase made by tourists, cross-border trade, as well as foreign middlemen, which can bring in tens of thousands of baht.

Ekapot Panunan, the owner of MNQ Corporation Co.,Ltd and the Monique brand, which specialize in leather bag products says that his products are focused on online-market and exported to only Singapore, but the participation in the Fashion Week has brought new clients from China, Hong Kong and Dubai. He also gained ideas on leather bag fashion trend at the event.

Athit Wuthikaro, Director-General of the Department of Industrial Promotion mentions high potential of growth of the Thai fashion industry thanks to the abundance of raw materials, variety of product designs, different fashion quarters as well as its location as a logistics center of ASEAN.

He also says that after a discussion with Hong Kong Trade Development Council (HKTDC), Thai fashion SMEs are encouraged to join over 30 international events organized by the Council.

The Product Development for Marketing and Discussion on Global Stage project is part of “Thai Fashion Industry Development” scheme of the Department, aiming at increasing the value of Thai fashion products. It is conducted under the three concepts of D Space, Design and Development, partnering with specialists from different institutes such as Srinakharinwirot University and I-Design Co.,Ltd.