BANGKOK, 11 July 2014 – The Tourism Authority of Thailand (TAT) is scheduled to kick off the Thailand Happiness Street Festival at Ratchaprasong intersection late this month to refresh the image of Thai tourism.
TAT Governor Thawatchai Aranyik revealed that a budget of 10 million baht would be spent to organize the Thailand Happiness Street Festival during July 25-26. The event will take place on Rama I Road and Ratchaprasong intersection in the heart of Bangkok.
It is anticipated that the two-day festival will attract around 200,000 visitors, generating a cash flow of over 200 million baht. The TAT has also set high hopes for a return of confidence among foreign tourists as a result of this event, with the number of arrivals in the fourth quarter of this year increasing from the estimate of 7 million individuals to 7.8 million.
The street festival will be divided into two zones. The first is called “Happiness Music”, where concerts will be performed by well-known artists, and the second is called “Happiness Street” featuring Thai-style parades as well as sales of products ranging from clothing and food to celebrity products.