Nissan aims for 10% domestic market share

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BANGKOK, Aug 30 – Nissan Motor (Thailand)’s president on Thursday said the company aims to achieve a 10 per cent of the country’s domestic automobile market share this year.

Nissan executive Takayuki Kimura spoke on Thursday at the official launch of the Nissan Sylphy in Thailand.

He said the country’s automobile market is still bright and continues to grow, due to the government’s ‘First Car’ scheme.

The company estimated the total sales volume of cars this year will reach 1.2 million units, of which Nissan aims to achieve 10 per cent of the market share, or around 120,000 units. About 20,000 units of the Nissan Sylphy are expected to be sold. The rest is aimed for other models, while around 140,000 units are aimed for export.

In total, the company expects to sell 260,000 cars produced in Thailand, hoping around 20,000 will be sold in markets in the Middle East and Australia.

Mr Takayuki said Nissan has been warmly welcomed by the domestic market with a high volume of orders placed. Buyers must wait for up to three months to receive their cars.

Due to the continuous growth for the car markets, Nissan is studying the possibility to expand its auto production in Thailand.