BANGKOK, Nov 15 – MCOT, Thailand’s leading public broadcaster, today reported a 30 per cent jump in its profit from TV and radio operations in the third quarter of this year.
MCOT president Anek Permvongseni said the Bt481 million profit in the third quarter contributed to a net profit of Bt 1.283 billion in the first nine months of this year, representing a 3 per cent increase from the same period of last year.
The higher profit was mainly from TV revenue which increased by 24 per cent, he said, adding that MCOT had tapped more viewers during the Olympics live broadcast while other revenues were from MCOT-produced shows and advertorial programmes to publicise activities of the public and private sectors.
Radio operations reported an 8 per cent growth in the third quarter thanks mainly to social activities in Bangkok and upcountry by FM 95, FM 97.5 and FM 107.
Mr Anek pointed out that MCOT is taking a significant step towards digital television to generate more viewers in Thailand.
He disclosed that MCOT will cooperate with the National Broadcasting and Telecommunications Commission in launching a trial digital broadcasting next month for better reception among Thai audiences.