BANGKOK, 18 July 2013 The Ministry of Culture is planning to incorporate business into a national heritage preservation program in order to boost income for the country.
According to Permanent Secretary of the Ministry of Culture Prissana Pongtatsirikul, Prime Minister Yingluck Shinawatra has adopted a new policy for the Ministry of Culture to be partially business oriented to increase revenue and competitiveness for Thailand.
The policy is aimed at stimulating tourism at national heritage sites. In doing so, Mrs. Prissana said the development of historical cities such as those in Sukhothai must be carried out to appeal to tourists and motivate them to stay longer.
Promoting sustainable tourism and local crafts as well as establishing a network of tourism management are among other things the Ministry of Culture is taking into consideration while implementing the plan.