FTI: Printing biz livelier thanks to election

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BANGKOK, 21 May 2011 – The Federation of Thai Industries (FTI) has estimated that the printing industry will get livelier as political parties are making intense election campaigns with the total circulation of over 3-4 billion baht.

 

According to FTI Deputy Secretary-General Kriengkrai Thiennukul, the printing and advertising industries were apparently lively at once after all 26 political parties had drawn their numbers for party-listed MP candidacy.

Posters and signs for election campaigns are expected to be printed around the clock urgently as each political party wants to have the very best spots to place their posters and signs, which represents a fiercer competition in this election.

The total budget used by all political parties to advertise via various media is expected to stand at 15 billion baht, notably in printing material detailing policies of political parties such as posters, brochures, leaflets and billboards.

The total circulation for printing industry is projected at 3-4 billion baht, up from the previous general election amount of 2-3 billion baht.

Printing media is considered the most effective channel to advertise in political campaigns as it can reach all groups of audience. Social media channels are accessible only for some groups of people while television advertisement is against the electoral laws.