BMW Group Thailand appoints new director of after sales


Bangkok. BMW Group Thailand last week announced it has appointed César Badilla as director of after sales for BMW Group Thailand. Badilla assumed his new position at BMW Group Thailand on 1 February 2014.

With more than 25 years’ experience in after sales, spanning both retail and wholesale business environments, Badilla, 46, transferred from BMW Latin America & the Caribbean, where he also held the position of director of after sales. Based in the Republic of Panama, he was responsible for after sales results and customer relations across 25 different markets.

César Badilla, director of after sales for BMW Group Thailand.César Badilla, director of after sales for BMW Group Thailand.

In his new position, Badilla is responsible for managing the overall after sales business for BMW Group Thailand, including after sales services, technical management, parts management and after sales marketing.

Commenting on the appointment, Matthias Pfalz, President of BMW Group Thailand said, “We are very pleased to welcome Badilla as director of after sales. With his extensive and specialized experience across many different markets, Badilla will continue to ensure that BMW Group after sales services set the benchmark in the industry for quality and responsiveness. This is especially important as we continue to expand our dealer network, both in Bangkok and upcountry.”

Badilla takes over from Juergen Fischhaber, who has been appointed as director of after sales for BMW Group Bulgaria and Romania.

“On behalf of the management of BMW Group Thailand, I would like to express our appreciation to Fischhaber for his significant contribution to the success of BMW Group Thailand over the past four years. During Fischhaber’s tenure at BMW Group Thailand, a strong focus on after sales saw a further enhancement of our high customer satisfaction, in addition to the world-class skills of our technical team; a testament to his dedication and leadership,” concluded Pfalz.