The Industry Ministry debuted 116 new food products to highlight Thai cuisine for the world.
The Dec. 13-15 “Thai Food to the World” fair at Central Festival Pattaya Beach was organized by the ministry’s National Food Institute, which is helping food producers expand markets through the “Creative Economy” program.
Institute Deputy Director Orawan Kaewprakaisaengkul said the ministry last year launched 60 products and this year wanted to expand opportunities for farmers and manufacturers by not only introducing more products, but also offering services to entrepreneurs.
National Food Institute Deputy Director Orawan Kaewprakaisaengkul launches the Thai Food to the World” fair at Central Festival Pattaya Beach.
As such, the event featured booths offering business-matching services, advice on Food & Drug Administration approval, product development, packaging and durability.
Food, however, took center stage, both among businesses and mall shoppers invited to try dishes including “khaew waan” curry puffs, “khao tom mut” (glutinous rice steamed in banana leaf), “khaew waan kai” sticky rice, “tom yum kung thong pub,” lean pork snack with “num” chili paste, fish with mushroom and carrot sausage and grilled fish rice crackers, “sadderd” pork floss, and Korat noodles with mushroom sauce.
Tourists sample some of the offerings at the fair.
The 116 new raw products included rice, plants, vegetables and fruits, fishing products, livestock and dairy goods. The “Creative Economy” products stressed technological development of food products, such as fried fruit with high fiber content and dried milk.
“I believe that this event has proved the potential of Thai food, including the ability of Thai operators who will strengthen the food industry of Thailand,” Orawan said. “The products that have passed development and expanded in terms of economic by the National Food Institute are products that have been made with systematic quality and can bring income for the country’s industry.”