A Fortuner encrusted with diamonds?

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Cullinan.
Cullinan.

Rolls Royce has gone off-road (and off its rocker in my opinion) with its new SUV, known as the Cullinan (after the diamond), stating on their website that Cullinan is the culmination of years of design refinement, the manifestation of an audacious vision to make luxury off-road travel a reality for the first time.

Supreme liberty says the brochure. This is freedom absolute. The first all-terrain SUV from Rolls-Royce is claimed to be the pinnacle of effortlessness.

Want a premium SUV, then start with Bentley with the Bentayga, the first full-blown luxury SUV that gathered fine upholstery, state-of-the-art tech, fancy features, and high-performance under one roof. At the time of its launch, it was the quickest, fastest, and the most expensive SUV. Two years later and Rolls-Royce delivered its first salvo called the Cullinan, and although it’s not faster than the Bentayga, it’s definitely the more expensive.

The Rolls-Royce Cullinan is the first SUV to be launched by the Rolls-Royce marque. It is bigger than a Fortuner with a 6.75 L N74B68 twin-turbocharged V12 dragging a kerb weight of 2,660 kg from a body 5,341 mm long.

With the world deciding that we’re not going to run out of oil after all, the automakers have been busy bringing vehicles to the market that can climb over rocks and trees, and carry seven people in relative comfort.

While the premium segment is packed with SUVs from European, American, and Japanese automakers, the range-topping luxury market is still very small. With no other products around, Bentley and Rolls-Royce are the only firms fighting for supremacy here. The Cullinan and the Bentayga will attract the richest, most pretentious customers out there are for years to come. Much will depend upon the little luxuries being trotted out. The RR has a center console incorporating a drinks cabinet with whiskey glasses and decanter, champagne flutes, and refrigerator. A three-seat layout is also available, and this configuration comes with a 60/40 split to create an almost flat loading surface. The Cullinan can haul up to 68 cubic feet of luggage and can be fitted with a glass partition to separate the seating area from the trunk. It also has dinky little RR badges on the center of each wheel, which always sits vertically even when stopped.

If you are interested in emissions (though with all that money, who cares), the values of fuel consumptions, CO2 emissions and energy consumptions shown are determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The range shown considers optional equipment and the different size of wheels and tires available on the selected model and may vary during the configuration.

The values are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. For the assessment of taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.

Further information on official energy and fuel consumption and the official specific CO2 emissions of new passenger cars can be found in the “Guide to Fuel Consumption, CO2 Emissions and Electricity Consumption of New Passenger Cars”, which is available at all outlets free of charge and at carfueldata.direct .gov.uk in the United Kingdom, dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html in Germany, or your local government authority.

How much would it costs here? I’ll guess at around 40 million baht, or more than I will earn in a lifetime. It puts a new emphasis on the word pretentious.