Empire Group marks 20 years with launch of ‘Embassy Life’, Pattaya’s new landmark for modern living

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Empire Group CEO Mr. Miki Haim (left) and COO Ms. Phutthachad Sujaritkul (right) celebrate 20 years of development in Pattaya while unveiling the new Embassy Life project, a modern residential landmark in Jomtien.

PATTAYA, Thailand – Empire Group, one of Pattaya’s leading property developers, celebrated its 20th anniversary with a grand event attended by investors, partners, and distinguished guests. The celebration also marked the official launch of the company’s latest project, “Embassy Life”, highlighting the group’s commitment to quality, long-term living in Pattaya.

CEO Mr. Miki Haim and COO Ms. Phutthachad Sujaritkul shared the company’s vision for the next decade, emphasizing the shift from merely building residences to creating lifestyle-oriented spaces that residents want to return to every day.

“Our focus for the next 10 years is not just on the number of projects, but on creating spaces where people truly want to live,” said Mr. Haim. “We aim to combine design, nature, and lifestyle, making Pattaya an attractive city for long-term international residents.”

Ms. Phutthachad added that modern buyers now prioritize quality of life over investment, prompting the company to focus on creating an immersive living experience that integrates work, leisure, and daily life.


“Embassy Life” is envisioned as a flagship project reflecting over 20 years of expertise. The high-rise condominium, located just 500 meters from Jomtien Beach, will feature 25 floors and 487 units, with amenities including a 70-meter pool, rooftop infinity garden, champagne bar, and co-working spaces. The project is scheduled for completion in 2029 and is set to become a new landmark in Pattaya.

Despite global economic uncertainties, Empire Group sees growing demand for projects that combine prime location, long-term value, and lifestyle-focused design. Over the past 20 years, the group has developed more than 15 projects in Pattaya, earning the trust of Thai and international buyers alike, and continues to support the city’s growth as a desirable international living destination.