BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) has officially appointed Lalisa Manobal, also known as Lisa from Blackpink, as the Amazing Thailand Ambassador with the launch of the “Feel All the Feelings” campaign at Wat Arun Ratchawararam. The campaign presents Thailand as a destination influenced by emotion, cultural depth, and meaningful experiences, while advancing its image as a Quality Leisure Destination.
The launch highlights Thailand’s blend of heritage and modern creativity in promoting tourism. Wat Arun, one of the country’s most iconic landmarks, served as the venue, promoting national identity and the continued relevance of Thailand’s historical and cultural landscape.
TAT said presenting the country through Lisa’s perspective offers audiences a fresh way to understand Thailand. The approach helps promote the country as a leading tourism destination defined by its people, traditions, everyday life, and the distinct character of each location, rather than by scenery alone.
The campaign also encourages Thai citizens to take part as welcoming hosts, supporting confidence in travel through the Trusted Thailand concept.
“Feel All the Feelings” features destinations across the country and includes appearances by actors Metawin Opas-iamkajorn, Kanawut Traipipattanapong, and Pongtiwat Tangwancharoen. The campaign, through emotional storytelling, presents travel in Thailand as a personal experience that leaves lasting memories and stories visitors are eager to share. (NNT)
