MUKDAHAN, Thailand – As gold prices soar to unprecedented levels, reaching over 61,000 baht per baht-weight, more Thais are turning to 100% imitation gold as an affordable and stylish alternative. Unlike real gold, which is now increasingly seen as an investment rather than everyday jewelry, imitation gold allows wearers to enjoy elaborate designs without worrying about loss or theft.
Ms. Siriporn Mukdacharujinda, 43, owner of Mueang Thong Jewellery 168 in Mukdahan, said her family originally planned to open a traditional gold shop. However, the current high gold prices and challenging economic conditions prompted them to focus on imitation gold instead — pieces that look and feel like real gold but remain affordable for everyday wear.
“Our imitation gold is 100% authentic in its own right — it doesn’t peel, it doesn’t tarnish, and while it cannot be pawned, it can be bought back at 30% of the purchase price. Customers can enjoy large, beautiful pieces without spending a fortune,” Ms. Siriporn explained.
She emphasized that imitation gold should be viewed purely as decorative jewelry, not an investment. Many customers wear it for fashion, spiritual reasons, or as amulets. “With the same amount of money, you might only get a small piece of real gold. With imitation gold, you can wear larger, more elaborate designs that match your style and budget,” she added.
Mueang Thong Jewellery 168 offers a wide variety of designs, from traditional necklaces, bracelets, rings, and pendants to modern, trendy pieces. The store also carries items enhanced with enamel, intricate patterns, gemstones, and diamond-style jewelry to suit all tastes.
With the rising cost of real gold, imitation gold is increasingly gaining recognition as a practical, fashionable alternative, giving Thais a way to enjoy the elegance of gold without the prohibitive price tag.
