Thailand promotes wellness tourism at Dragonfly Summit 2025

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Under the theme “Healing is the New Luxury,” Thailand showcases its wellness offerings, linking tourism with holistic health trends and luxury travel experiences.

BANGKOK, Thailand – The Tourism Authority of Thailand (TAT), led by Governor Thapanee Kiatphaibool, is advancing wellness tourism under the concept “Healing is the New Luxury” through its support for the Dragonfly Summit 2025. The event, which concluded Sunday (Sept 28) at Paragon Hall, links Thailand’s tourism sector with the growing demand for health and wellness travel.



TAT’s involvement helps enhance Thailand’s image as a premier wellness destination while creating new opportunities for the tourism industry. The agency is working to expand the country’s presence in markets where rest, rejuvenation, and holistic well-being are viewed as essential elements of luxury travel, aligning with international trends in balanced living.

The Dragonfly Summit 2025 combines leadership and wellness, providing a platform for learning and inspiration. The gathering supports Thailand’s vision of offering travelers experiences that are both restorative and deeply meaningful. (NNT)