BANGKOK, Thailand – Deputy Minister of Commerce Suchart Chomklin visited Chiang Mai and Lamphun provinces this week to assess the longan harvest and implement urgent measures to stabilize prices amid a surge in supply. The trip included inspections of orchards, the San Pa Tong Agricultural Cooperative, and a processing facility in Pasang district.
With this year’s longan yield rising from 900,000 to over one million metric tons, the Commerce Ministry has launched a plan to manage 151,000 tons through eight main measures. These include procurement for fresh longan export, nationwide promotion under the Thai Fruits Festival, expanded distribution via retail and wholesale partners, and direct purchases. Private buyers will acquire 60,000 tons of Grade B loose longan at above-market prices, while 5,555 tons will be sourced directly from growers and sold through major retailers.
Additional strategies include procurement through CSR programs, offering free packaging and delivery via Thailand Post, sales at fuel stations, and distribution through new channels such as vending machines and airline services. The Ministry also increased its target for dried longan exports, now expecting to process 101,000 tons through over 50 drying facilities. Provincial commerce offices have been instructed to keep facilities operating throughout the season and coordinate logistics to absorb the harvest.
The export strategy is supported by the Department of International Trade Promotion through Thailand’s global network of 58 commercial attachés. Their efforts include market development, trade exhibitions, business matchmaking, and retail partnerships abroad. These campaigns have already facilitated over 5.5 billion baht in trade agreements.
To help farmers manage production costs, the Ministry of Commerce has introduced the “Green Flag” policy, offering access to low-cost fertilizers and pesticides. Officials underscored the need to address every stage of the supply chain, from production to market, to ensure fair prices and long-term stability. (NNT)
