Vol. XI No. 46
Friday November 14 - November 20 , 2003

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by Saichon paewsoongnern

 

 

BUSINESS NEWS
HEADLINES [click on headline to view story]: 

New “Thai Aerosil” chemical plant welcomed to Thailand at German business lunch

APEC smoothes the way for Thai silk

New “Thai Aerosil” chemical plant welcomed to Thailand at German business lunch

Dr. Martin Reisinger, the managing director of Thai Aerosil, a renowned scientist who started in the chemical catalysts department of Degussa AG in Germany, gave a presentation about Thai Aerosil, its new plant and explained the function of their product.

Being a 100% subsidiary of Degussa AG in Germany, the plant will produce aerosil, a fumed silica. Its operation in the new Asia Industrial Estate, Thailand, will start early next year.

Dr. Martin Reisinger explains the plant model to his future staff while on site visitation.

Aerosil, a fluffy white powder of high purity, is used in many versatile applications which range from silicon rubber, silicone sealants and adhesives in the electronics industry, to cosmetics and pharmaceuticals. Already 60 years old, there are still new applications to come.

Beginning with 27 employees, of which 24 are Thai, the staff has been going through various training programs before the actual operation.

The Thai-German-Institute (TGI) plays an active role in providing technical and soft skill trainings. The technical skills included are Chemistry, Hydraulics, Pneumatics, Drives, PLC S7, Profibus, Fine Tuning, and Digital Electronics.

On the soft skill side, the staff was given intensive courses in English communication and inter-cultural management.

Out of 21 staff being trained at TGI, 12 have left for on the job training in another Aerosil plant of their mother company in Leverkusen, Germany. The others are carrying on their technical training, and will soon take up TGI’s “self motivation training in customer orientation and communication”.

Dr. Reisinger also introduced the new Degussa, becoming the world market leader in specialty chemicals. Although products are not delivered to the end-customer, Degussa products can be found in everyone’s daily life, which is best expressed by the vision, “Everybody benefits from a Degussa product - every day and everywhere”.


APEC smoothes the way for Thai silk

The recent Asia Pacific Economic Cooperation (APEC) hosted by Bangkok has served to boost international recognition of the goods produced under the One Tambon One Product (OTOP) scheme, in particular silks and silk products.

In a recently published report, the Kasikorn Research Center (formally the Thai Farmers Research Centre) noted that OTOP goods had attracted the interest of the 21 APEC leaders, their spouses and journalists who met in Bangkok for their annual summit last month.

Describing silk and silk products as goods which were uniquely Thai, the research center noted that silk clothing had been thrust into prominence by the silk suits tailored specially for the APEC leaders. In addition, silk clothing had been showcased during the APEC Investment Mart.

The report predicted a promising future for the export of Thai silk and silk products, saying that the images of Thai silk shown by the international media during the APEC summit would inevitably boost international interest and confidence in Thai silks.

Forecasting export earnings of 1 billion baht from Thai silk in 2004, the report said that silk exports would also benefit from the government’s establishment of free trade areas (FTAs) with various countries, and with the establishment of distribution centers for Thai goods in other countries.

The research center called on Thai silk manufacturers to make continued developments in terms of production and marketing, in particular by introducing new designs, colors and patterns to ensure that designs were modern and met global tastes. In addition, the report called for a diversification of products, noting that competition in the fashion sector was already high. (TNA)



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