Grey Global Group Thailand scores results and awards for smoking cessation drug Quomem
Grey Global Group Thailand’s work for prescription
smoking cessation drug Quomem has achieved record-breaking results for its
client Glaxo SmithKline, while netting two Bronzes and a Finalist
Certificate at Cannes, Best Print campaign at the TACT Awards, and a
Campaign Finalist Award at The New York Festivals.
Quomem, the only non-nicotine treatment that offers
long-term success with smoking cessation by direct action at the site of
nicotine addiction, the bloodstream, charged Grey Thailand with increasing
sales figures by 95% in a market where the product itself cannot be
advertised. Its chief target: men and women 30-59 years old who wished to
quit smoking, with a core focus on those aged 40-45.
Grey responded by taking the opposite approach of
previous anti-smoking campaigns conducted over the past decade. Rather than
focusing on why smokers should quit, and motivating them through fear or
guilt, Grey built its integrated campaign on how smokers could quit - and
the benefits of doing so.
Its work consisted of a two-phase direct response
advertising campaign, telemarketing and direct mail, conducted by Grey
Worldwide and Grey Direct Interactive.
Phase one of the campaign, called “Quit to Win”, and
headlined “It’s In Your Blood,” ran from the end of March until the
end of June. Its ads dramatically illustrate the presence of nicotine in the
bloodstream through a cigarette embedded underneath the skin behind a
person’s ear, a pack of cigarettes beneath the skin on a person’s
shoulder, and, in a third execution, a hand with a smoldering finger. Each
carries the message, “If you can’t quit, call 0-2350-4000. Quit Smoking
Foundation,” a foundation established to generate a database on
prospective clients. Prospects then received a complete Quit Pack with
guidelines on how to quit smoking, a list of stop smoking programs offered
by hospitals and clinics, and further information on Quomem.
During phase one, calls increased from 20 to 250 per day
while sales increased from 1.04 million baht in February to a record of 4.2
million baht in June, registering the highest growth rate in the company’s
In Phase Two, slated to run from July 1 through March
2003, a campaign called “Quit Forever” conveys the benefits of quitting
by depicting a new use for ashtrays: as dishes for french-fries, caviar and
wasabi with the accompanying headline, “Life tastes good”. All ads carry
the Quit Smoking Foundation hotline number. Results are being tracked and
will be available early next year.
At the 2002 Cannes Advertising Festival, “It’s In Your Blood” ads
“Head” and “Shoulder” both received Bronzes with “Head”,
“Shoulder”, and “Finger” receiving a Finalist Certificate. “It’s
In Your Blood” also won Best Print Campaign at the 2002 TACT Awards. At
the New York Festivals, the “Quit Forever” or “Life Tastes Good
Campaign” won a Finalist Award for “Ashtray - French Fries”,
“Ashtray - Caviar”, and “Ashtray - Wasabi”.
Amari Orchid Resort, Pattaya appoints new executive chef
The Amari Orchid Resort’s general manager, Dominik
Stamm recently announced the appointment of Rick Ney as the property’s new
Chef Rick brings with him 20 years of experience in the
food industry, having held executive chef and sous-chef positions at
world-famous hotels such as the Regent Hotel Beverly Hills, the Shangri-La
Hotel in Shanghai, and the Mandarin Oriental Hotel in Hong Kong. Chef Rick
had also worked for Wolfgang Puck in California as regional corporate chef.
Cooking philosophy: Keep it simple, be innovative and let the natural
flavors enhance themselves.
Carrefour Financial Service’s invites customers to celebrate the New Year with their Easy Choice 0% Loan
Carrefour Financial Service is determined to make their
customers’ holiday celebrations extra special this year by launching the
Easy Choice Promotion. With this offer, customers can choose from over 300
carefully selected items and purchase them with a 0% interest rate, from now
until the end of January.
Pedro Rodriguez, CEO of Cetelem (Thailand) said, “Such
an offer is quite unique and we are launching this as a New Year’s gift to
thank Carrefour customers for their loyalty throughout the year. During this
gift-giving season, we are offering a very simple yet attractive solution so
that the holidays can be enjoyed with family and friends.”
By choosing the items from the Carrefour Booklet,
customers can enjoy 0% interest free from 4, 6, 8 and 12 times payments
depending on the item.
The new year can start with many fresh changes as this is
the perfect opportunity to refurnish your home, change your appliances,
upgrade your home entertainment system ... the possibilities are limitless.
Usher in a new lifestyle by availing of the Easy Choice offer at all
Carrefour branches nationwide. Just ask for the special Easy Choice
Carrefour brochure for a list of items included in this promotion and more
With Cetelem’s state-of-the-art Application Online
System (AOS), applicants for consumer credit can receive an answer
Operating in Thailand since July 2000, Cetelem Thailand
offers a comprehensive range of credit facilities exclusively to Thai
individuals with household finance needs. It currently employs over 400
people and works with over 600 retailers in Bangkok and vicinity area such
as Carrefour, Home Pro, Data IT, IT City, Future AV, Mega Store, B-Quik and
A subsidiary of the BNP Paribas Group, Cetelem is the
leader in consumer finance in France and in Europe with € 24.6 billion
(950 billion baht) outstanding under management.
BOI remains in compliance with WTO regulations
Following the recent WTO rulings about export subsidies
in 25 countries, the Board of Investment (BOI) would like to clarify the
ramifications for Thailand.
To begin with, it is important to understand that the
vast majority of BOI-promoted projects are in no way impacted by this
ruling. Indeed, projects that either are not required to export or have been
approved by the BOI subsequent to August 1, 2000 are not addressed by the
The scope of the WTO ruling, which is the result of
negotiations with the Committee on Subsidies and Countervailing Measures
under WTO, therefore, covers only a relatively modest number of projects,
which received tax privileges, and whose 10-year export condition has not
Under the ruling, the BOI is permitted to continue to
retain the conditions for projects with export requirements for one more
year, and BOI Secretary General Somphong Wanapha also noted that there is an
automatic two-year grace period from the expiry date of the extension
granted by the WTO, meaning that the conditions and incentives granted will
remain in compliance with WTO rules for at least three more years.
“The ruling by WTO will have no effect whatsoever on
the investment environment in Thailand because projects that received
investment promotion privileges from August 1, 2000 were not subject to any
export conditions and old projects without export requirements will also not
be effected, the BOI secretary general observed.
Projects that may be potentially impacted are projects
promoted by the BOI, prior to 2000, which had export conditions as part of
their certificate of promotion. The export requirement is normally in force
for 10 years, so for most of the projects, the time period of the export
condition has already expired and they will not be impacted.
Somphong went on to say, “In the ensuing 2-3 years, the
BOI will carefully consider how to resolve those remaining projects impacted
by the WTO ruling, in order to minimize the impact on investors, the
government and the domestic marketplace, so that Thailand’s investment
regime will continue to be in full compliance with WTO regulations.”
Sekisui S-Lec celebrates grand opening at Eastern Seaboard Industrial Estate
Wanapha (2nd right), secretary general of BOI recently presided over the
grand opening ceremony of Sekisui S-Lec (Thailand) Co. Ltd. at Hemaraj’s
Eastern Seaboard Industrial Estate (Rayong). The new factory will produce
the poly vinyl butyral interlayer film with a capacity of 3,500 tons per
year. Seen from left, Hirokazu Hori, managing director of Sekisui S-Lec
(Thailand) Co. Ltd., Gen Endoh, senior managing director of Sekisui Chemical
Co. Ltd., Japan and president of High Performance Plastics Co. Ltd.,
Somphong Wanapha, secretary general of BOI and Phanat Kaewlai, Rayong deputy
DIW visits ESBEC site
Prasert Tapaneeyangkul, director of the Safety Technology Center, Department
of Industrial Work (DIW), along with the officers and press from JS.100
radio station, recently visited the Eastern Seaboard Environmental Complex (ESBEC)
to learn about Modem Sanitary Landfill’s waste management system. John L.
Hamilton, ESBEC general manager and his team extended a warm welcome and led
them on a site tour.