Thousands of local residents combed Pattaya Beach on June 6th, picking up trash as part of the city organized Beach Development Project commemorating and honoring the late HRH Princess Sri Nagarindra the Princess Mother.

Pattaya Mayor Pairat Suttithamrongsawat presided over the opening ceremony, which also marked the anniversary of the late Princess Mother’s birth 100 years ago on 21 June 1900.

Local residents joined members from the government administration, the business community, charitable organizations and different schools from the area in a combined effort to collect trash and discarded items along Pattaya Beach.

Realizing the importance of tourism to the local area, which provides inhabitants with their main source of income, the project was initiated to increase environmental preservation awareness.