BANGKOK, 16 July 2015 – The Ministry of Tourism and Sports is aiming to bring in 2.5 trillion baht worth of tourism revenue in the next two years through the implementation of three main strategies.
Tourism and Sports Minister Kobkarn Wattanavrangkul gave a lecture on the tourism reform strategy for the year 2015-2017 at a seminar organized jointly by the Association of Thai Travel Agents, the Thai Hotels Association, the Thai Travel Agents Association and the Association of Domestic Travel. The minister revealed that three tourism promotion strategies are being adopted in the short, medium and long terms.
The first strategy, she said, is the development of the Thai tourism market which involves many measures, including the promotion of Thailand as a quality leisure destination and the stimulation of traveling in all groups of people. The second strategy is the improvement of Thai tourism products and services, with an emphasis on the 12 must-visit cities and 8 border areas.
The third is the management of tourism, in which tourism personnel and businesses are to be upgraded while related laws are to be amended and seriously enforced. All the three strategies will be presented to the Cabinet next week for consideration.
Ms Kobkarn expressed confidence that this year’s tourist target of 28.8 million persons and revenue target of 2.2 trillion baht will be achieved. She also said a target has been set to generate 2.3 trillion baht in 2016 and to boost the figure to 2.5 trillion in 2017.