Bangkok, 1 June 2012: Mrs Vilaiwan Twichasri, Deputy Governor for Tourism Products and Business, Tourism Authority of Thailand (TAT), together with Mr Gregg Hirano, vice president and country manager for Thailand, MasterCard Worldwide, today announced the launch of Thailand Miracle Shopping 2012. Local and foreign shoppers will enjoy special travel and shopping deals as well as other exciting privileges when they pay with their MasterCard cards.
The campaign comes as a part of the continuous and long-standing relationship between the TAT and MasterCard, which have previously collaborated on numerous campaigns to support Thailand’s tourism, help fuel the overall economy, and promote e-commerce in the country.
Mrs Vilaiwan Twichasri, Deputy Governor for Tourism Products and Business, Tourism Authority of Thailand, said, “We are confident that the Thailand Miracle Shopping 2012 campaign will build on the proven success of previous campaigns between the TAT and MasterCard. At the TAT, our goal is to support Thai merchants by encouraging locals and tourists to spend in Thailand. TMS is a fun and innovative campaign, which will bolster Thailand’s image as a travel destination among tourists (both Thai and foreign) while simultaneously strengthening the business relationships among partners and networks that support this campaign. With MasterCard’s wonderful and consistent support, there is no doubt that Thai and foreign shoppers who hold MasterCard cards will take advantage of the ‘miracle’ travel deals offered throughout this campaign. Please join us in making Thailand Miracle Shopping 2012 our biggest and most successful campaign yet.”
Mr Gregg Hirano, vice president and country manager for Thailand, MasterCard Worldwide, said, “In our many collaborations with the Tourism Authority of Thailand over the years, MasterCard’s focus continues to be on providing consumers with the best way to pay. At Thailand Miracle Shopping 2012, MasterCard cardholders can look forward to a wealth of exclusive privileges and rewards. In addition, with many of the special deals hosted on the campaign website, we hope to bring the experience of fast, safe, and convenient online shopping to consumers in Thailand as well as to those who intend to visit.”
The Thailand Miracle Shopping 2012 campaign runs from 1 June 2012 to 11 July 2012, with the travel period (for travel packages purchased) from 15 June 2012 through 30 September 2012. In additional to online shopping through www.thailandmiracleshopping.com, the privileges on Thailand Miracle Shopping will also be offered at the Thailand Miracle Shopping event to be held at Central Plaza Ladprao during 12-15 July.
The TAT and MasterCard will also promote this campaign through its network in Thailand and China – the fastest growing market for visitors to Thailand. Thailand Miracle Shopping 2012 will be featured in multiple communication channels, including TV, subway monitors, print, radio, and Facebook with games to win special prizes. For more information, please visit www.thailandmiracleshopping.com
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