Thai Airways International Public Company Limited (THAI) won the PATA Gold Award in the category: Marketing Campaign/Marketing – Carrier, for THAI’s 50th Anniversary Projects.
THAI was awarded the PATA Gold Award for its 50th Anniversary campaign that focused on ‘Nostalgic Marketing,’ through a number of activities and events such as the Nostalgic Flight on 2 May 2010 from Bangkok to Hong Kong, the Journey of Silk Exhibition – displaying THAI’s history of products, services, aircraft, and innovations for the future, the 50th Anniversary Commemorative Postage Stamps, the Story of THAI book – that captured the airlines innovative history, and the Little Captain mobile game.
Pandit Chanapai (center), THAI Executive Vice President, Commercial Department, Bill Calderwood (right), Interim CEO, PATA and Joao Manuel Costa Antunes (left), Director, Macau Government Tourist Office.
The Award was announced at the 60th Pacific Asia Travel Association (PATA) Annual Conference held in Beijing, China. THAI was the only PATA airline member and organization in Thailand to be honored this prestigious travel award. According to THAI Executive Vice President for Commercial, Pandit Chanapai, “THAI’s celebration of our 50th anniversary was a powerful expression of the strength of the THAI brand in giving service from the heart. Our nostalgic campaign brought good memories to customers with our ‘Smooth as Silk’ brand message.”