BANGKOK, 1 August 2012 – Tourism Authority of Thailand (TAT) Deputy Governor Wilaiwan Tawitsri has disclosed that the TAT, in collaboration with Rakchat Management Ltd, will attempt to break the world record for the number of models taking part in a single fashion show, by organizing the biggest one in the famous tourist town of Hatyai on August 18th, 2012.
According to the TAT Deputy Governor, the Hatyai show is an attempt to break the world record for the largest fashion show made in Argentina on October 8th, 2009, where, according to Guinness World Records, 280 models marched down the catwalk. The August 18 event is also aimed at boosting tourism as well as investment opportunities.
The planned biggest fashion show, the first one ever staged in Thailand, will be held on Sanehanusorn Road, which is right in the heart of Hatyai City, while other smaller catwalks will be set up at several department stores in the town such as Central, Robinson, Diana Complex and Odeon Fashion Mall.
Over 300 male and female models are expected to be part of this grand event. The Deputy Governor added that the event will also be coinciding with the Hariraya Celebration, which marks the end of Ramadan. She said this is a period when Malaysian tourists spend their holiday in Thailand.
More than 20,000 Thai and foreign tourists have been forecast to travel to Songkhla province to witness this spectacular fashion show and possibly the new largest fashion event in the world.