TAT prepares to adopt new strategy for fear of Euro crisis

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BANGKOK, 5 July 2012 -The Tourism Authority of Thailand (TAT) has instructed all TAT offices in Europe to monitor the Euro-debt crisis and will devise a new strategy to protect Thai tourism from the declining European tourists. 

Mrs Jutaporn Roengronasa, TAT Deputy Governor of Europe, Africa, Middle East and America Markets said the TAT offices in Europe have been told to report on an economic scenario in Europe weekly to prepare the Thai tourism for the impact of the financial crisis.

The TAT will have to find a new approach to maintain the level of tourists if the European economy begins to take its toll on Thailand. Despite fears, the number of European tourists coming to Thailand during the first 5 months of this year increased around 7-8%.

According to Mrs. Jutporn, the TAT has also reported that many foreign tourists opted to visit Thailand instead of the United States or Africa, which is a good opportunity for the Thai tourism to thrive.

She further explained that the TAT is now focusing on increasing the niche markets and high-end tourists such as those who are interested in golf, wellness, spa and romantic getaways. These people are mostly from Britain, Italy, German, Scandinavia, Russia, and the Commonwealth of Independent States.