TAT: More foreign tourists become interested in Thai massage

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BANGKOK, 27 June 2012  – Foreign tourists have been most interested in Thai massage while visiting the country, according to the Tourism Authority of Thailand. 

Tourism Authority of Thailand (TAT) Governor Suraphon Svetasreni said that TAT has been successful with its “Discover the Other You” campaign, which promotes creative tourism among overseas travelers.

Within one month after its launch, nearly 11,000 travelers from 119 countries have signed up with the project before 3 winners, from Croatia, Taiwan and Australia, were awarded free trips to Thailand.

Mr. Suraphon said that creative tourism is now a popular trend around the world, as holiday-makers have become more interested in getting involved with local culture and activities while traveling.

According to the TAT, foreign visitors have been most keen in learning Thai massage, Thai cuisine and Muay Thai boxing.