TAT launches new campaign to boost bike tourism


The Tourism Authority of Thailand is launching a new green campaign to promote bike tourism in the kingdom.

TAT Governor Suraphol Svetasreni said the initiative, titled ‘Pedal around Thailand’, is set up as part of the agency’s ‘7 Greens’ tourism concept. It is the first cycling initiative to be introduced to the Thai public and is aimed at generating sustainable tourism and raising environmental awareness among local travelers.

Under the initiative, the TAT will pilot new cycling routes throughout the central region. Cyclists from across the country will be invited to join long-distance bike rides from Nonthaburi to Ayutthaya and from Bangkok’s Siriraj Hospital to Museum Siam. Both rides, one of which was scheduled for last week (June 22) but with the other on July 1, will explore unseen routes and historical attractions in the two cities.

Suraphol elaborated that on July 7, a free ‘Green Concert’ will be hosted at Museum Siam to highlight the need to reduce the global and regional carbon footprint. Entries of a photo-journal contest on cycling will be on display and the winner will be announced at the concert.

The agency is currently pressing ahead to extend the scope of the initiative to cover more provinces in the country.