PBTA urges members to harness online marketing for low season

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The Pattaya Business & Tourism Association is urging members to become more aggressive with Internet marketing to spur low-season tourism.

At a June 12 meeting at the Camelot Hotel, President Sinchai Wattanasartsathorn said websites that offer promotions, company updates and tourism information can drive more people to book vacations in Pattaya.

“The association wants members to utilize the online world as that is the place where tourists look for places to go, eat or invest,” Sinchai said. “Therefore it is vital that the association pushes members to attack the online market to attract tourists to Pattaya.”

PBTA President Sinchai Wattanasartsathorn (center), presides over the June meeting with PBTA Vice President Krit Jiramongkol (left) and Athapol Vannakit (right), TAT’s Pattaya office director, at Camelot Hotel in South Pattaya.PBTA President Sinchai Wattanasartsathorn (center), presides over the June meeting with PBTA Vice President Krit Jiramongkol (left) and Athapol Vannakit (right), TAT’s Pattaya office director, at Camelot Hotel in South Pattaya.

Sinchai said the PBTA is developing two new websites that members can post updates to.

In other business, police representatives told members that a new marine-safety center should be fully operational by August and authorities are looking for female employees to staff it. In addition, they said Pattaya City Hall will soon announce “systematic zoning” for speedboats to help prevent accidents.

Finally, Athapol Vannakit, director of the Tourism Authority of Thailand’s Pattaya office, said he expects foreign and domestic tourist arrivals in Pattaya to increase 10-12 percent from the 9.8 million in 2012.