ADFEST 2013 returns to PEACH


The 16th Asia Pacific Advertising Festival, ADFEST 2013, will be held at the Pattaya Exhibition And Convention Hall from March 17-19.

Founded in 1988, ADFEST is an annual advertising festival which has been celebrating creativity in the Asia & Pacific region since 1998. Not only does ADFEST promote and recognize creative excellence, but it is a forum and platform designed for learning and meeting other professionals in the industry. It offers a unique learning opportunity for participants through seeing the best works and listening to inspiring speakers. With PEACH providing a relaxed atmosphere and 11,600 sq. m. of floor space, ADFEST 2013 is the ideal place to engage, interact and exchange views.

ADFEST is open to entries from the Asia Pacific region, including Australia and New Zealand, and for the first time, ADFEST 2013 will also include entries from the Middle East to further embrace the cultural diversity and richness of Asia.

In 2013, the theme will be “Connect the Dots”, which aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas into one massive three-day creative festival. ADFEST 2013 aims to provide you with the tools and knowledge you can absorb to become one with networked communications. ADFEST will help you think, connect and socialize with over 1,000 creative people to prepare for the demands of today’s marketing challenges and will provide ideas, knowledge and tools to help delegates build foundations and connections for brands across the world of creative communications.

“This year’s theme reflects how so many aspects must be tackled in today’s communication strategies. Strategist and marketers must connect with increasingly savvy consumers in a meaningful way through a relevant medium and must always remember they’re communicating to real people. The challenge is connecting all these dots creatively, objectively and effectively,” says Vinit Suraphongchai, chairman of the ADFEST Working Committee.

“People are dots. Mediums are dots. Ideas are dots. Markets are dots,” explained Stanley Wong on the idea behind the design of the icon. “Colors of cultures are dots. ADFEST; Connect the Dots.”