Thais urged to wear indigenous costumes during Songkran festival

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CHIANG MAI — Chiang Mai province has launched a cultural promotion campaign during Songkran festival by inviting local villagers to wear indigenous costumes and use native dialects on daily basis as part of celebrations for the northern province’s 720th anniversary.

Chiang Mai provincial governor Pavin Chamniprasat disclosed that the cultural promotion campaign will be held from April 13-15, 2016 when a large number of tourists, both Thai and foreign, are expected to visit the province.

Chiang Mai province will celebrate its 720th anniversary on April 12, 2016 and throughout the year to express the local people’s unique identity, way of life and beautiful culture during Songkran festival.