BANGKOK, Thailand – The Tourism Authority of Thailand has launched the Amazing Multi-Racing Festival 2026, bringing together sports, music, and coastal lifestyle events in Songkhla, Phuket, and Prachuap Khiri Khan provinces from October to December to boost year-end travel.
TAT Deputy Governor for Tourism Products and Business Nat Kruthasoot announced that the campaign is supporting the Value over Volume strategy by offering high-value travel experiences to targeted tourist segments. The festival features stand-up paddleboard competitions, night economy activities, beach markets, and live music to encourage longer stays and stimulate the local economy.
The festival begins with Songkhla Beach Life 2026 from October 23 to 25 at Chalatat Beach, followed by Phuket Beach Life 2026 from October 30 to November 1 at Patong Beach. The series concludes with Hua Hin Beach Life 2026 from December 18 to 20 at Khao Takiab Beach in Hua Hin. Each location offers local culinary zones, beach lifestyle products, and concerts by leading Thai artists.
Admission is free at all three locations. The Tourism Authority of Thailand expects the festival to attract over 100,000 visitors and generate at least 250 million baht in revenue for local businesses and communities. For more information, visit the Amazing Multi-Racing Festival Facebook page or contact the TAT Contact Center at 1672. (NNT)
