BANGKOK, Thailand – The Tourism Authority of Thailand (TAT), in collaboration with the Thai Restaurants Association and key food industry partners, has announced the launch of the Khao Gaeng Thai Curry Rice Championship 2025, a nationwide competition designed to celebrate and promote one of Thailand’s most iconic street food dishes.
Part of Thailand’s broader gastronomy soft power strategy, the initiative highlights Khao Gaeng as a symbol of Thai culinary heritage and cultural identity. The competition will gather the nation’s top curry rice vendors to showcase their skills, creativity, and authentic flavors.
Winners will receive prestigious accolades, including professional certificates, cash prizes, and national recognition. Additionally, leading food delivery platforms such as LINE MAN Wongnai, Grab, and Robinhood will provide marketing support and enhanced business opportunities for participants.
More than just a culinary contest, the championship is a strategic move to position Thai street food as a global attraction. By spotlighting the vibrant tradition and irresistible appeal of Khao Gaeng, Thailand aims to further cement its status as a world-class food destination and invite travelers to immerse themselves in its rich, flavorful culture. (TAT)
