BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) has officially announced the 100 Baht Travel Across Thailand campaign, aimed at stimulating weekday domestic tourism and spreading revenue to local communities. The initiative encourages both Thai nationals and foreign residents to travel beyond weekend rush periods to help support small businesses continuously throughout the week.
Under the campaign’s flagship SHOCK DEALS feature, travelers can buy high-value travel vouchers such as hotel stays, dining experiences, or spa packages for just 100 baht each. Voucher sales will take place online across eight weekly rounds, taking place every Tuesday from 15 December 2026 through 9 February 2027. All purchased vouchers must be redeemed for travel between Monday and Thursday.
TAT is partnering with over 170 private-sector businesses, including hotels, restaurants, wellness centers, and tourist attraction operators, offering these special deals. This initiative is not a cash giveaway or a flat 100-baht rate for all tourism services nationwide, but rather it allows consumers to purchase specific promotional vouchers for 100 baht to cover services offered by participating vendors. Authorities advise the public to check terms and redemption guidelines before purchasing, as registration details will be published on official TAT channels soon. (NNT)
