TAT launches Women’s Journey to Thailand to boost tourism among female travelers


BANGKOK– The Tourism Authority of Thailand (TAT) is launching a special campaign entitled Women’s Journey to Thailand for local and foreign female travelers to join a wide range of activities, shop at discount prices and enjoy other privileges. 

The special offers to the incoming tourists will include the sales of varied products and services as well as events especially aimed to draw the attention of women, who may be either traveling alone or in groups throughout the upcoming August.

TAT Governor Yuthasak Supasorn said: “We’ve designated August 2016 as a month for women travelers. It’ll be a way of marking Her Majesty Queen Sirikit’s 84th birthday and encouraging the growth of the global and domestic female travelers segment in conjunction with our strategy to promote Thailand as a Quality Leisure Destination.

”Remarkably, women who are coming to Thailand either in groups or as lone travelers expect to find activities and attractions geared up to their needs. So, this campaign will broaden their recognition of how Thailand can cater a great experience to female travelers like nowhere else.”

Deputy TAT Governor Juthaporn Rerngronasa for International Marketing in Europe, Africa, Middle East and the Americas said: “In addition, when it comes to planning holidays, the family women often make main decisions. Female travelers are an increasingly strong market for local and inbound tourism. The global income of women worldwide has risen hugely and the combined growth of female arrivals to Thailand has also risen at an average of 11.4 percent from the period between 2007 and 2014.”

Research has shown that women travelers enjoy visiting beaches, enjoy amazing spas and try Thai food. But they are perhaps more concerned with safety and privacy than male travelers. With this in mind, TAT is cooperating with airlines, hotels, resorts, spas and tour operators to arrange various activities as well as offer special discounts and privileges throughout the month of August.

“In order to promote this initiative and inspire female travelers to visit Thailand, TAT has come up with five different promotional concepts: Beautiful Look, Beautiful Shape, Beautiful Mind, Beautiful Retreat and Beautiful Experience, which are all designed to meet the varied needs of women travelers and to boost Thai tourism products and services geared up for female travelers.” said Deputy TAT Governor Srisuda Wanapinyosak for International Marketing in Asia and South Pacific.

Highlighted activities to be held as part of the campaign include Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, 84 Perspectives of Thailand, Lady in Thai Fabric, Lady Products Showcase as well as a Women’s Journey application. Other special arrangements are being provided to female travelers within this month such as Lady Immigration Lanes, Lady Parking and Lady Airfare.