TAT launches ‘SAWASDEE Thailand’ e-guide to welcome tourists

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Travel Buddy 1672 unveils an English e-book offering tips, routes, cultural insights, and responsible tourism advice for travelers exploring every region of Thailand.

BANGKOK, Thailand – Launched by Travel Buddy 1672, a contact service under the Tourism Authority of Thailand (TAT), the English guidebook “SAWASDEE THAILAND: Where ‘Hello’ Means Welcome to Your New Favorite Country” is available as an e-book. It is designed for foreign tourists or anyone planning a trip to Thailand and offers essential travel information across every region, including:


– Travel and tourism insights
– Tourism calendar
– Recommended tourist routes
– Useful applications
– Fun tips and trivia
– Basic Thai cultural etiquette for better understanding
– Advice for responsible tourism



1672 Travel Buddy is a contact service with the number 1672, managed by TAT, assisting both Thai and foreign travelers with information and guidance for traveling in Thailand.

Discover a new meaning of “Sawasdee”, more than a greeting, it is now a gateway for visitors to explore and fall in love with Thailand.

Available for download: https://www.tatmediaassets.com/file/11263710  (PRD)