PHUKET, Thailand – Phuket province is advancing plans to become a global wellness destination through its 10 Pillar Plus development strategy, which connects tourism, healthcare, community development, and sustainable economic growth. Governor Chodnarin Koedsom presented the province’s vision during a policy discussion on November 9, attended by representatives from the Thailand Convention and Exhibition Bureau and Prince of Songkla University.
The governor identified Phuket’s established tourism infrastructure, medical facilities, natural attractions, traditional Thai knowledge, and UNESCO Creative City of Gastronomy status as major advantages. The province plans to expand its wellness economy by connecting healthcare providers and tourism businesses with community enterprises and local farmers, allowing more residents to benefit from tourism development.
The 10 Pillar Plus strategy covers gastronomy, education, marine businesses, healthcare, meetings and exhibitions, smart-city development, sports, tourism, small and medium-sized enterprises, and music and entertainment. Its additional Smart People priority promotes education, professional skills, creativity, and quality of life to support long-term economic development.
Over the next five years, Phuket expects growing interest in preventive healthcare, personalized wellness services, mental well-being, environmentally responsible tourism, and cultural experiences. The province also plans to improve service standards, infrastructure, safety, and environmental management, promoting itself as a potential model for wellness tourism development elsewhere in Thailand. (NNT)
