BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) announced the second edition of the “DNA Travel and Fair 2025 (Destination Navigator Assessment),” to be taking place from 9–12 October 2025 at the Queen Sirikit National Convention Centre (QSNCC), Halls 3–4, G Floor, 10 AM – 9 PM.
TAT Governor, Thapanee Kiatphaibool, said “The DNA Travel and Fair aims to decode the interests, lifestyles, and identities of travelers, and connect these to personalized travel itineraries. Subcultures represent individual passions and distinctive ways of life, and are increasingly shaping travel behavior. These are diverse and quality segments that the tourism industry must embrace, and TAT is committed to inspiring them to explore more of Thailand.”
A highlight of this year’s fair is the “Immersive Room: Your DNA – The Black Box,” a virtual lab that interprets visitors’ identities and travel styles through the colors of Thailand’s subcultures.
The event is also divided into five interactive zones designed to inspire personalized travel experiences:
Thai Pop Zone – Rare art toys, GMM TV merchandise, drag shows by Alcazar Cabaret Pattaya, and pop culture markets.
Siam Style Zone – Chud Thai Phra Ratchaniyom displays, vintage collections, fortune-telling, and traditional likay, molam, and luk thung performances.
Work and Play Zone – A digital lifestyle hub featuring Foto Club BKK, TikTok Live Studios, PunThai Coffee co-working café, and networking via Fastwork.
Lifestyle and Family Zone – Jurassic World experiences, carnival attractions, farm showcases, wellness programs, and animal shows.
Thai Taste Zone – Over 95 restaurants from TikTok favorites to celebrity-owned eateries, plus chef workshops and fine-dining demonstrations.
Visitors can also enjoy live performances and concerts, prize redemptions, special promotions, and eco-friendly experiences that promote sustainable tourism.
For more information, visit the Thailand Festival (Facebook page) or call the TAT Contact Center at 1672 Travel Buddy. (PRD)
