Top property developer Raimon Land is preparing the launch of its first boutique fusion mall, located adjacent to The River, one of Bangkok’s most exclusive residential complexes along the Chao Phraya. The 30-shop lifestyle center, featuring restaurants, specialty retail shops, a supermarket and various service outlets, will cater to residents of The River and to the growing community in the Thonburi area.
Raimon Land has also announced the signing of VUE’s management contract with ECC International Real Estate, an experienced shopping mall developer and manager. The international retail specialist is behind Promenada Chiang Mai, the first resort mall in Chiang Mai and the northern region, which is set to open in the second half of 2012.
Hubert Viriot, left, Raimon Land Chief Executive Officer, and Tjeert Kwant, Chief Executive Officer of ECC, ink the management agreement for VUE, Thonburi’s first boutique fusion mall.
The contract between the two companies covers general operations and services, including lease agreements, marketing activities, tenant coordination and shopping mall management.
Set to open in June 2012, VUE has already allocated over 60% of its retail space, with key tenants such as MaxValu retail supermarket, Shabuken and Daichan-Yakiniku for food & beverage, Smart Kids and Cookery Academy for edutainment and a bank branch for services. In addition, plans to open an al fresco coffee shop and a roof top event garden are being considered. Raimon Land’s office for customer assistance and after-sales services will also be located in the new mall.
Hubert Viriot, Raimon Land Chief Executive Officer said, “I see two key benefits from VUE’s timely opening. The first is for The River’s homeowners and tenants, who will appreciate the convenience of having retail and service outlets right at their doorstep as soon as they move in. The second is for Raimon Land itself, as it marks our company’s diversification into the retail world through a boutique mall that perfectly complements The River complex.”
Tjeert Kwant, Chief Executive Officer of ECC, is confident of VUE’s success. “Currently, retail for daily convenience is fragmented, so the concept of a community mall to serve the rapidly growing community in the Thonburi area, as well as the residents of The River, is highly promising. It also brings nature to the consumers, by providing lush greenery and landscaped spaces where they can hang out in a relaxing atmosphere. In the future, we plan to develop more centres based on a similar concept,” he said.
VUE is Raimon Land’s first commercial centre project. Constructed by Bouygues-Thai, the 30-shop complex has a total rental space of 4,000 sq. m. Interested parties are invited to contact ECC Thailand for commercial spaces that are now ready for fitting.