Hundreds of Thais, expats and tourists turned out to sample fine wines, cold cuts, cheeses and desserts as Pattaya’s Foodland supermarket hosted its 11th annual International Food and Beverage Party.
Foodland executives welcomed guests and customers to the May 9 party at the central Pattaya store.
The Foodland parking lots was jammed with people tasting various wines: sampling Thai food, barbecue and seafood; and dining on fruit, hot dogs and salad. Foodland even made sure there were plenty of desserts.
Guests are treated to a variety of food.
The party is held annually to thank customers who’ve been shopping at the foreigner-oriented store since it opened in Pattaya 24 years ago.
The first-ever Foodland opened in Bangkok’s Patpong neighborhood 40-plus years ago, when the founder realized that, to keep pace with the changing times and offer shoppers more convenience, he kept that first shop open until late in the evening. After a few years, this was extended to 24 hours trading and a further nine branches were created throughout Bangkok.
Foodland opened its Pattaya location in 1989.
Wine representatives give out samples of wine to loyal customers.
The company recently has invested in building a factory to produce its own brand of sausages and bread under the “Butcher’s Choice” and “Oven Fresh Bakery” brands under the supervision of European master butchers and bakery chefs. They are advising on production processes, product quality, employee training, market analysis and product development.
Customers buy wines at special prices to take back home.
Foodland has received approval regarding food safety from U.S. Navy medical officers and has passed inspection every year. In addition, the company has become a member of international food associations, such as the Food Marketing Institute in the U.S., which provides assistance in Foodland meeting Hazard Analysis and Critical Control Points standards.