Central Festival kicks off sale with tree lighting

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Chonburi Gov. Khomsan Ekachai pressed the button lighting up a 25-meter-tall Christmas tree as Central Festival Pattaya Beach kicked off its “Festival of Gifts” promotion.

Local and national politicians were on hand as Central Pattaya Co. executive Saral Tantijumnaj explained the shopping mall developer’s plans to bring in shoppers during the holiday season.

Chonburi Governor Khomsan Ekachai pushes the button to light up the Christmas tree.Chonburi Governor Khomsan Ekachai pushes the button to light up the Christmas tree.

The “Festival of Gifts” kickoff included a parade, marching band, wooden dolls from Surasak Montri School and Christmas carols. Thai R&B performer Lydia then helped the governor light up the tree, the tallest in the Eastern Seaboard.

The tallest Christmas tree in the eastern region. The tallest Christmas tree in the eastern region.