The Tourism Authority of Thailand is making domestic travelers the center of their 2017 strategic plan.
Speaking at the Cape Dara Resort Aug. 18, Klisada Rattanapaklit, director of TAT for eastern Thailand, told representatives from various tourism industries, Pattaya officials, hoteliers and the media that Thailand is going to continue to promote cultural and local tourism.
Over the past several months, the cultural-tourism market has increased, supporting smaller businesses and local residents.
For next year, TAT plans to encourage Thais to travel more while urging businesses to offer package tours, accommodations, transport and more.
TAT is also planning to launch a smartphone app where Thai tourists can check out attractive places throughout the country as well as recommended hotels and places to shop.
The majority of tourists at the moment are from overseas and Thailand can see the potential of having domestic tourists coming to support the market by traveling to places “unseen” and what they have to offer.