PATTAYA, Thailand – For long-term visitors in Pattaya, buying gold for a Thai girlfriend has traditionally been a meaningful gesture—a symbol of love, commitment, or cultural expectation. But with domestic gold prices reaching a record 57,300 baht per baht-weight, what was once a thoughtful gift can now threaten personal finances.
Foreigners relying on pensions or fixed incomes face a stark dilemma. Spending tens of thousands of baht on gold may seem romantic, but it can strain savings, sometimes severely, especially as gold prices continue to climb.
In addition to financial concerns, the gesture can inadvertently create tension in relationships. The rising cost of gold may generate pressure or expectations, leading to misunderstandings or even arguments between partners. And when worse times come, some may even have to visit pawn shops to free up cash, making arguments louder and stress even higher. What should be a symbol of affection risks becoming a source of strain.
For foreigners in Pattaya, the message is clear: love doesn’t have to come with a six-figure price tag. Thoughtful, meaningful gestures—rather than extravagant gold purchases—may better preserve both relationships and financial security.
