Pattaya Grand Sale to launch early, run longer

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The head of the Thai Hotels Association Eastern Chapter announced the Pattaya Grand Sale 2016, saying 100 businesses will join the annual summer-tourism promotion this year.

THA President Sanphet Suphabuansathien said Jan. 24 the sale will begin early this year – June 15 – to coincide with the launch of the Thailand Grand Sale campaign by the Tourism Authority of Thailand, and end six weeks after the Thailand sale does, on Sept. 30.

Sanphet Suphabuansathien, president of the Thai Hotels Association Eastern Chapter.Sanphet Suphabuansathien, president of the Thai Hotels Association Eastern Chapter.

During the campaign, Pattaya will stage the Amazing Pattaya Beach and Seafood Festival. In addition, each week will emphasize more activities to interest tourists.

He acknowledged that during the seven years the promotion has run, participating hotels, golf courses, spas and restaurants have battled skepticism from tourists over whether the program was legitimate and where the discounts could be had.

He noted, for example, that tourists didn’t understand that online hotel-booking websites already incorporated the discounts and they could not get an extra rate cut on top of that price.

Sanphet said 20 more businesses are expected to join the campaign this year, bringing the total number of participating operators to 100.