City officials plan ‘Pattaya brand” for quality tourism service

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City officials are hoping to create a “Pattaya brand” for hotels, restaurants and stores that meet world-class standards for service and merchandise.

Mayor Itthiphol Kunplome and two university management professors announced the “Good Sales, Good Food, Good Lives” enterprise-development project Feb. 29 at Central Festival Pattaya Beach. The goal, Itthiphol said, is to bring more revenue to the city and its neighboring communities by raising the standard of tourism-related businesses to meet the needs of international and local commercial markets.

(L to R) Asst. Prof. Thatchai Chuenchom addresses a large group of Pattaya entrepreneurs (not shown) as Thanyawat Chaitrakulchai, Mayor Itthiphol Kunplome and moderator Kamphoo Phurpuwadol listen in. (L to R) Asst. Prof. Thatchai Chuenchom addresses a large group of Pattaya entrepreneurs (not shown) as Thanyawat Chaitrakulchai, Mayor Itthiphol Kunplome and moderator Kamphoo Phurpuwadol listen in.

The first step in that project will be to survey businesses, schools, residents and tourists and educate business owners on how to better manage their enterprises and consistently provide quality service. The pilot project will run through October.

King Mongkut University of Technology, Thonburi professor of management and innovation, Thanyawat Chaitrakulchai, said he has been working for four years on plans to raise the fortunes of Pattaya businesses by providing good food and products. One goal, he said, is to better target markets for tourists and overseas investment in Pattaya to raise the “Pattaya brand” to world-class status and improve Thailand’s financial standing in the world economy.